As a Digital Marketing Manager, you will report directly to the founder and oversee the development, implementation, tracking, and optimizing clients’ digital marketing campaigns across a wide range of platforms. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. We are looking for problem solvers and detail-oriented, as well as fluent in analytics, ad serving technology, digital marketing, and reporting.

What you will be doing

  • Managing a multitude of clients in varying industries and phases of their marketing campaigns
  • Creating projects, timelines, and scope of work for internal LLG contractors. Working with our internal team to manage deadlines, set priorities, and remove roadblocks
  • Account audits, developing media plans, reviewing content for promotion, crafting ad copy, creatives, content calendars, organic social posts, and campaign builds within social media management platforms
  • Setting up tagging and conversion events and connecting all marketing and sales software integrations
  • A/B testing, optimizations, building reporting dashboards, managing campaigns, and bi-weekly calls with each client to review
  • Preparing insights and analysis to clients, and providing wrap-up reports with overall findings, performance, and analysis on improvement opportunities
  • CRM set up, implementing funnels, crafting email nurture sequences, and developing marketing chatbots, and popup forms

You would be a good fit if…

  • You are a holistic marketing expert. You’re not just experienced in one area, but are well versed in the full digital marketing landscape
  • You are a hardworking, curious, proactive, and collaborative marketer who can be our “swiss army knife”
  • You are a natural-born problem solver with an entrepreneurial mindset
  • You are analytical but also personable and can communicate effectively with a variety of different people at varying seniority levels and functional roles
  • You are an independent and strategic thinker who can execute strategic deliverables with quality and speed
  • You are an educator, as well as a student. You are comfortable in teaching clients and contractors and get excited about learning new tricks, tips, and tools to succeed

Qualifications

  • 5+ years of experience in a digital marketing role, ideally at an agency, publisher, client, and/or marketing startup
  • Preferred: 3+ years of B2B marketing experience, preferably at a SaaS company
  • Enthusiasm for working in a fast-paced startup environment that is highly collaborative and no day is the same
  • Management experience and a passion for the management and development of others
  • Ability to multi-task, manage competing priorities, multiple projects, and provide clear/direct support to move projects forward autonomously
  • Track record of project managing with both internal and external stakeholders throughout the customer life-cycle
  • Effective communication skills to articulate the details of strategy and campaigns with key client decision-makers. Ability to educate and set expectations with clients
  • Experienced with end-to-end campaign builds, management, and analytics on social media platforms like LinkedIn, Facebook, Instagram, Google, Reddit, and more
  • Comfortable in the following: Google Docs, HubSpot, Canva, Sketch, Drift, Intercom, Google Data Studio, Google Tag Manager, Google Analytics, Supermetrics, Salesforce, MailChimp, Buffer, Hootsuite, ClickUp, Monday, Funnelytics, and more